Grant’s

Grant’s Triple Wood whisky is matured in three different types of wood, resulting in a smoother, richer, mellower taste.

In a highly competitive blended whisky market, the Grant’s team wanted their ‘Triple Wood’ quality message to stand out on shelves and drive consumers to purchase. The outcome was a ‘Triple Chance’ on-pack promotion, offering consumers three different chances to win prizes that could enhance their at-home drinking experience.